Girls Fragrances

Celebrity scents

Celebrity-Owned Perfume Brands That Actually Sell

Four stars whose own fragrance lines have real sales behind them.

By the Girls Fragrances editors · Published · Updated

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Quick answer: The celebrity-owned perfume brands with the strongest sales evidence are Ariana Grande (Cloud), Billie Eilish (Eilish) and Sabrina Carpenter (Sweet Tooth). Circana data via GCI Magazine named Ariana Grande and Billie Eilish among the top US masstige fragrance brands of 2024 Source, and Glossy reported Sabrina Carpenter's fragrances passed $100 million in global retail sales in 2025 Source.

Ariana Grande during a 2024 interview promoting Wicked, creator of the Cloud perfume line
Ariana Grande in 2024. Photo: Barbie Simons, CC BY 3.0, via Wikimedia Commons.

Ariana Grande

Ariana Grande's line is the biggest success story. Cloud launched in 2018 Source, and The Zoe Report said a bottle sold every 11 seconds in the year it covered Source. Fluffy, creamy and sweet: coconut-praline and musk with a light lavender lift. Ulta showed $75 for 3.4 oz with a 4.3 rating from 3,307 reviews on Oct 28, 2026.

Billie Eilish

A warm amber-vanilla with cocoa and soft musk. Jump Accelerator named Eilish the fastest-climbing fragrance brand at both Ulta and Sephora in Q3 2026 Source. Ulta showed $82 for 3.4 oz with a 4.4 rating from 3,627 reviews.

Sabrina Carpenter

Sweet Tooth is the line's top seller Source. Chocolate marshmallow, coconut milk and vanilla: dessert in a bottle. It arrived at Ulta in October 2025 Source, where it was $35 for 1 oz with a 4.8 rating from 1,271 reviews.

Rihanna (Fenty)

Rihanna launched Fenty Eau de Parfum in August 2021, made with LVMH perfumer Jacques Cavallier-Belletrud Source. More on Rihanna's perfumes.

All three of the Ulta-sold lines are on our Top 10 celebrity fragrances.

Shop it

Shop Ariana Grande Cloud at Ulta Beauty – $75

Also on Amazon (Paid link)

Shop Billie Eilish Eilish Eau de Parfum at Ulta Beauty – $82

Also on Amazon (Paid link)

Shop Sabrina Carpenter Sweet Tooth at Ulta Beauty – $35

Also on Amazon (Paid link)

Celebrity photos are for identification; no celebrity endorses this site.

Frequently asked questions

Which celebrity perfume brand sells the most?
Of the lines we cover, Ariana Grande's has the strongest public sales evidence: Circana data via GCI Magazine named it a top US masstige fragrance brand of 2024.
Is Sol de Janeiro a celebrity brand?
No. Sol de Janeiro is a beauty brand, not a celebrity line.
Are celebrity perfumes good?
Some are major best-sellers with thousands of high retailer ratings, like Cloud and Sweet Tooth. Smell a sample first, as with any perfume.

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