Illustration, not a product photo.
Marc Jacobs
Daisy
Marc Jacobs Daisy is an eau de toilette in the fruity floral family. Fresh berries and violet leaf with soft jasmine. Light, pretty and cheerful. WWD marked 10 years of Daisy in 2017, and Kaia Gerber fronted the anniversary campaign. Best for: first perfumes, daytime and spring. Price: From $146 (3.3 oz, Sephora, checked Oct 28, 2026).
From $146 (3.3 oz, Sephora, checked Oct 28, 2026)
Quick facts
| Brand | Marc Jacobs |
|---|---|
| Concentration | Eau de Toilette |
| Scent family | Fruity floral |
| Key notes | wild berries, violet leaves, jasmine, sandalwood (Sephora product page) |
| Launch year | 2007 (WWD, Marc Jacobs on 10 years of Daisy) |
| Best for | First perfumes, daytime and spring. |
Why it became so popular
- WWD marked 10 years of Daisy in 2017, and Kaia Gerber fronted the anniversary campaign. (WWD, Marc Jacobs on 10 years of Daisy)
- The flower-cap bottle makes it a classic first 'real' perfume gift.
Celebrity connection
Photos show the person at public events. They are not an endorsement of Girls Fragrances or any retailer.
Where to buy Marc Jacobs Daisy
From $146 (3.3 oz, Sephora, checked Oct 28, 2026). We only show prices we saw on the retailer's page on Oct 28, 2026. Where we couldn't confirm a price, we say "See current price".
| Retailer | What we saw | Link |
|---|---|---|
| Sephora | $146 for 3.3 oz · sizes priced $37–$198 (checked Oct 28, 2026) | Shop at Sephora |
| Ulta Beauty | $146 for 3.3 oz (checked Oct 28, 2026) | Shop at Ulta Beauty |
| Amazon | Prices and sellers vary. Check Amazon for the current price, and buy from a listing sold by Amazon or the brand. | Search on Amazon (Paid link) |
As an Amazon Associate I earn from qualifying purchases.
Frequently asked questions
What does Marc Jacobs Daisy smell like?
Fresh berries and violet leaf with soft jasmine. Light, pretty and cheerful. Key notes listed by the brand or retailer: wild berries, violet leaves, jasmine, sandalwood.
How much does Marc Jacobs Daisy cost?
From $146 (3.3 oz, Sephora, checked Oct 28, 2026). Retailer prices change, so check the store before you buy.
Which celebrities are linked to Marc Jacobs Daisy?
Kaia Gerber became the face of Daisy in 2017.
Where can I buy Marc Jacobs Daisy?
We checked these retailers: Sephora, Ulta Beauty. Links were checked on Oct 28, 2026.
Sources
- WWD, Marc Jacobs on 10 years of Daisy
- E! News, Kaia Gerber is the new face of Daisy
- Notes: Sephora product page
- Prices: the retailer pages linked above, checked Oct 28, 2026
Last reviewed: · Prices checked Oct 28, 2026