Illustration, not a product photo.
Phlur
Missing Person
Phlur Missing Person is an eau de parfum in the musky skin scent family. A soft, warm 'clean skin' musk with a hint of white flowers. It went viral on TikTok, sold out in five hours and built a waitlist of more than 200,000 people, Harper's Bazaar UK reported. Best for: anyone who wants a close, comforting skin scent. Price: $32–$139 depending on size (Sephora, checked Oct 28, 2026).
$32–$139 depending on size (Sephora, checked Oct 28, 2026)
Quick facts
| Brand | Phlur |
|---|---|
| Concentration | Eau de Parfum |
| Scent family | Musky skin scent |
| Key notes | skin musk, bergamot nectar, blonde wood, jasmine, orange blossom (Sephora product page) |
| Launch year | Not confirmed by our sources |
| Best for | Anyone who wants a close, comforting skin scent. |
Why it became so popular
- It went viral on TikTok, sold out in five hours and built a waitlist of more than 200,000 people, Harper's Bazaar UK reported. (Harper's Bazaar UK, Sep 6, 2022)
Celebrity connection
Brand creative directorPhlur's creative director, entrepreneur and content creator Chriselle Lim, told Harper's Bazaar UK that the scent was inspired by her own story of heartbreak.Source: Harper's Bazaar UK, Sep 6, 2022
Photos show the person at public events. They are not an endorsement of Girls Fragrances or any retailer.
Where to buy Phlur Missing Person
$32–$139 depending on size (Sephora, checked Oct 28, 2026). We only show prices we saw on the retailer's page on Oct 28, 2026. Where we couldn't confirm a price, we say "See current price".
| Retailer | What we saw | Link |
|---|---|---|
| Sephora | sizes priced $32–$139 (checked Oct 28, 2026) | Shop at Sephora |
| Phlur | See current price | Shop at Phlur |
| Amazon | Prices and sellers vary. Check Amazon for the current price, and buy from a listing sold by Amazon or the brand. | Search on Amazon (Paid link) |
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Frequently asked questions
What does Phlur Missing Person smell like?
A soft, warm 'clean skin' musk with a hint of white flowers. Key notes listed by the brand or retailer: skin musk, bergamot nectar, blonde wood, jasmine, orange blossom.
How much does Phlur Missing Person cost?
$32–$139 depending on size (Sephora, checked Oct 28, 2026). Retailer prices change, so check the store before you buy.
Which celebrities are linked to Phlur Missing Person?
We haven't found a well-sourced celebrity campaign or interview for this fragrance, so we don't name one.
Where can I buy Phlur Missing Person?
We checked these retailers: Sephora, Phlur. Links were checked on Oct 28, 2026.
Sources
- Harper's Bazaar UK, Sep 6, 2022
- Notes: Sephora product page
- Prices: the retailer pages linked above, checked Oct 28, 2026
Last reviewed: · Prices checked Oct 28, 2026